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Home ›All Rankings ›Haircare & Styling · United States · May 2026

Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — May 2026

United States · May 2026

Coverage: 22.9K productsSorted by: monthly GMVL3 subcats: 13

TL;DR

May 2026 TikTok Shop US Haircare & Styling reached $44.4M in category GMV, up +8.4% month over month. RootLabs's #1 product led with $1.62M, with the Top 3 led by RootLabs, BASED, medicube US Store. Across 22,933 active products, 6,989 sellers, and 16,742 related creators, the Top 10 concentration sits at 60.0%, so the category remains strongly shaped by its winners.

Category GMV
$44.4M
1.7M units sold
MoM Growth
+8.4%
vs prior month
Avg Price
$20.09
per product
Blue Ocean ★
1.9K
GMV ÷ products
Top 10 Sellers
60.0%
GMV concentration
Active Products
22.9K
with sales
Active Sellers
7K
with sales
Active Creators
16.7K
promoting

Ranking · Top 20

#ProductSales (month)Growth MoMTop 3 promoters
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1
Be Bodywise Advanced Hair Density Roll-On Serum 25 ml | 5% Saw Palmetto, 3% Rosemary, 1% Caffeine Herbasome & 3% Fenugreek | Scalp Serum for Reduced Hair Fall | Men & Women
RootLabs · $24.99 – $117.49
RootLabs's Be Bodywise Advanced Hair Density Roll-On Serum 25 ml | 5% Saw Palmetto, 3% Rosemary, 1% Caffeine Herbasome & 3% Fenugreek | Scalp Serum for Reduced Hair Fall | Men & Women at $25-$117 generated $1.62M in May, with 29,080 units sold and 426 active creators.
$1,620,049
-25.7%
VibeFinds@vibe_finds
$130.1K30d·28.6K fol
John⭐️@bribez1
$121.8K30d·18.4K fol
Pauly Long@paulylong
$174.0K30d·3.8M fol
2
BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner, Texture Powder, Hair Clay, Pomade, Sea Salt Spray + Wooden Comb | Non-Toxic, High Performance
BASED · $70.00
BASED's BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner, Texture Powder, Hair Clay, Pomade, Sea Salt Spray + Wooden Comb | Non-Toxic, High Performance at $70 generated $989K in May, with 14,001 units sold and 45 active creators.
$988,760
+20.1%
BASED@based
$593.3K30d·3.6M fol
calebshopfinds@calebshopfinds
$118.9K30d·11.3K fol
crazyttsfinds@crazyttsfinds
$43.5K30d·109.1K fol
3
[NEW] [medicube] Rosemary PDRN Scalp-to-Hair Strengthening Set | Includes Shampoo, Conditioner, Hair Mask, Scalp Serum | Hair Thinning Care Set for Dry & Oily, Damaged, Frizzy Hair, Oily Flaky-looking Scalp | Korea Hair Care
medicube US Store · $50.20 – $96.38
medicube US Store's [NEW] [medicube] Rosemary PDRN Scalp-to-Hair Strengthening Set | Includes Shampoo, Conditioner, Hair Mask, Scalp Serum | Hair Thinning Care Set for Dry & Oily, Damaged, Frizzy Hair, Oily Flaky-looking Scalp | Korea Hair Care at $50-$96 generated $923K in May, with 15,817 units sold and 527 active creators.
$923,128
+111.9%
Meg the Lab Scientist@megantiktokaf
$398.3K30d·88.9K fol
Vonnyreds 🧜‍♀️@vonnyreds09
$82.8K30d·328.6K fol
Heather Garrett@hlynngarrett
$60.4K30d·7.8K fol
4
Bare Anatomy Ultra Smoothing Hair Trio – Shampoo, Mask & Serum
Bare Anatomy Haircare · $26.99
Bare Anatomy Haircare's Bare Anatomy Ultra Smoothing Hair Trio – Shampoo, Mask & Serum at $27 generated $884K in May, with 33,629 units sold and 895 active creators.
$884,250
+134.0%
yourglowsister@yourglowsistert
$153.6K30d·17.4K fol
NATALY&THEO@naty_theo
$76.9K30d·4.5M fol
Mabele Padilla@mabeleameliapadil
$70.6K30d·51.7K fol
5
Bare Anatomy Nature x Science Rosemary Water with Rice Water |100% Natural Extract | Soft & Smooth Hair Non-Greasy & Fast Absorbing | 200 ml
Bare Anatomy Haircare · $9.99
Bare Anatomy Haircare's Bare Anatomy Nature x Science Rosemary Water with Rice Water |100% Natural Extract | Soft & Smooth Hair Non-Greasy & Fast Absorbing | 200 ml at $10 generated $638K in May, with 51,301 units sold and 170 active creators.
$637,627
+355.3%
Amina@aminas_ambience
$187.5K30d·5.2K fol
Jazmyn T‼️@jazmynthomas
$59.7K30d·16.3K fol
chandikasubedi01@chandikasubedi01
$25.5K30d·11.7K fol
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