Top 20 Makeup Best Sellers on TikTok Shop United States — February 2026

TL;DR

Makeup on TikTok Shop US in February is a $57M category at -8.1% MoM — the consolidation month before March's +106.5% explosion. Tarte Cosmetics owns 8 of the top 10, the most extreme single-brand monopoly we've seen in any beauty L2 chart: #1 the $32 Big Stick Energy duo at $1.21M (-42.4% MoM correcting), #2 the $28 lash cocktail at $1.17M (+24.2%), #3 the $32 colored clay CC corrector ($1.09M, -39.3%), #4 the $29 concealer paw brush ($1.02M, -57.3%), and four climbers in the back half — #6 the $39 buffer brush at +104.2% MoM, #7 the $39 BB blur moisturizer at +154.8%, #8 the $35 glow wardrobe palette at +51.7%, #9 the $36 sculpt tape + blush tape duo at +202.4%. Only two non-Tarte SKUs make it: missha.official's $13-15 M Perfect Cover BB Cream at #5 ($843k, +12% MoM) holds the K-beauty entry-price slot, and Luxe Cosmetics Shop's $30 Color Changing Foundation at #10 (+208.2% MoM) is the chart's biggest grower. Signal: Tarte's 8/10 February is the calm before March's reshuffle — by next month Tarte's footprint compresses to 4/10 as the category doubles and Maxcomfi, OURBELLA, Westmore, SACHEU, L'Oréal, Summer Fridays all enter.